Bailey’s Story: It Started With Bailey
One special pug, one simple belief: pets deserve thoughtful support, and pet parents deserve products they can understand and trust.
Bailey wasn’t created for a logo. He was family—and the dog whose face, personality, and legacy became the heart of Bailey’s.
From One Pug to a Pet Wellness Company
Before Bailey’s officially launched, founder Jay O’Keefe had already spent years working hands-on in cannabis extraction and formulation. That experience gave him a practical understanding of plant compounds, extraction, and product development—and eventually led him to focus that knowledge specifically on pets.
As Bailey got older, supporting his day-to-day comfort and overall quality of life became increasingly important to our family. Jay began developing hemp-based formulations with pets in mind, listening closely to feedback from pet parents and refining the products along the way.
Bailey’s formally launched in 2017, with Bailey the pug at the center of the brand from day one.
We didn’t start as a human wellness company that later added pet products. Bailey’s was built for pets from the beginning.
Bailey Was More Than Our Mascot
Bailey became part of every chapter of the company. His face appeared on our products, his personality shaped the brand, and his story kept the business personal.
When you build a company around an animal you love, it becomes difficult to think of products as simply inventory. Behind every order is another pet someone considers family.
That perspective continues to shape how we think about product quality, education, customer support, and the responsibility that comes with making products for pets.
Growing Without Losing the Reason We Started
From our Southern California roots to local media coverage, independent reviews, retail relationships, and a growing community of pet parents, Bailey’s has reached far beyond the small circle where the company began.
Veterinary Guidance From Dr. Robert J. Silver
Today, Bailey’s works with Dr. Robert J. Silver, DVM, MS, CVA, our Chief Veterinary Officer. Dr. Silver brings decades of veterinary experience and cannabinoid research to Bailey’s, helping inform our approach to formulation, pet-specific use, and responsible weight-based dosing.
Every bottle of Bailey’s CBD Oil for Pets is accompanied by weight-based dosage guidance developed with veterinary input, helping pet parents use our products more consistently and confidently.
Quality, Transparency & Accountability
Growth only matters if quality grows with it. Bailey’s has continued to strengthen its standards around sourcing, manufacturing, batch testing, traceability, and transparent product information.
Our products are produced in the United States, and finished products are tested for quality and cannabinoid potency. Batch information and lab results are available so pet parents can review what’s in the products they give their animals.
Since 2023, Bailey’s has also been licensed through the California Department of Public Health Industrial Hemp Program for pet food production, adding another layer of accountability to how we manufacture products for animals.
- Batch-tested products
- Transparent lab results
- Pet-specific formulations
- California pet food production licensing
Independent Reviews of Bailey’s Products
Independent pet publications have put Bailey’s products to the test, helping pet parents learn more about our formulations, quality standards, and product experience.
We see outside reviews as another layer of transparency—not a substitute for testing, veterinary guidance, or listening to our customers, but a useful part of the bigger picture.
Rescue Awareness Is Part of the Mission
One of the values at the center of Bailey’s from the early days has been rescue awareness and giving back.
Today, Bailey’s regularly donates products to SpoofDawg to the Rescue, a Southern California nonprofit that helps connect donated pet food, treats, supplements, beds, collars, leashes, blankets, toys, and other essentials with smaller rescue organizations that need them.
The organization also helps provide emergency pet supplies during wildfires and other disasters—supporting the people doing the difficult work of giving animals another chance.
Still Family Run. Still Pet First.
Bailey’s has grown from an idea centered around one pug into a brand trusted by pet parents across the country—but we’ve intentionally kept the company personal.
We still obsess over product quality. We still answer questions from pet parents trying to figure out what makes sense for their dog, cat, or horse. And we still remember that behind every order is an animal someone loves as much as we loved Bailey.
Pets before profits is a simple phrase, but it captures the standard we continue to hold ourselves to.
Bailey’s Legacy
Bailey is more than part of our origin story. He is the reason the company exists at all.
His face remains part of our identity, his story continues to introduce new pet parents to Bailey’s, and the lessons we learned while caring for him still shape the decisions we make today.
Better days for your best friend.
Call
Email