Meet The Team

Bailey was more than our beloved pug — he was the heart and soul behind everything we do. As a breed predisposed to certain health challenges, Bailey inspired us to take a thoughtful, proactive approach to his daily wellness, which ultimately became the foundation for Bailey’s CBD. 

Guided by consistency, care, and intention, Bailey’s wellness routine helped support his comfort and quality of life over the years. Bailey lived to be 13.5 years old, and his journey continues to fuel our belief in supporting pets through mindful, proactive wellness practices. His story is a constant reminder of why we do what we do — and why we pour so much passion into every product we create. 

Every formula we craft is rooted in the same love and attention that guided Bailey’s own routine. Our goal has always been simple: to help pets live happier, more comfortable lives — naturally and with transparency.

 Bailey also shared a special bond with his best friend, Mia the cat, Jay’s beloved Bengal. That relationship helped inspire the development of our feline-specific products, created with the same care and consideration given to every pet in the Bailey’s family. 

For many years, Bailey was a familiar and cherished presence at our store and local events — greeting customers, making new friends, and bringing smiles wherever he went. His gentle spirit was embraced by the local community, and in 2018, Bailey even made a special appearance on a KTLA 5 News segment, further cementing his place in the hearts of pet parents near and far. 

While Bailey passed in 2024, his legacy lives on in every formula we craft and every pet we serve. Each product is our way of sharing a piece of his story — an extension of love from our pug to your furry friend — and a lasting reminder of the bond we share with the animals who mean the world to us.

Jay O’Keefe is the co-founder of Bailey’s CBD and the heart behind the brand’s origin story. Prior to launching Bailey’s, Jay spent five years working at a hemp extraction lab in North San Diego, where he developed a deep understanding of hemp quality, formulation, and process.

Driven by a desire to support pet wellness, Jay began formulating a hemp oil tincture for pets, and the response was immediate and overwhelmingly positive. In October 2017, Bailey’s was officially incorporated — proudly bearing the face of Jay’s beloved pug, Bailey, as the brand’s logo.

Before entering the world of pet wellness, Jay studied musicianship and is a professional guitarist. He continues to perform in various projects around Los Angeles and occasionally travels across the country for live gigs — a creative passion that parallels his hands-on approach to building the brand.

To Jay, Bailey was far more than a dog — he was his son. The love, care, and intention Jay shared with Bailey lives on through every product Bailey’s creates, guiding the brand’s mission to support pets with the same devotion and integrity that inspired it all.

Dr. Robert J. Silver is a respected veterinarian, author, and pioneer in the study of plant-based wellness for animals. He graduated from Colorado State University’s (CSU) College of Veterinary Medicine in 1982 and has spent over 30 years studying the effects of phytocannabinoids in cats, dogs, and horses.

Dr. Silver is widely recognized as a leading voice in the pet wellness space and is the author of the groundbreaking book Medical Marijuana and Your Pet: A Definitive Guide (2015), which helped shape the early conversation around cannabinoid use in animals and provided clarity during the emergence of pet CBD. In 2024, he further expanded this dialogue with his book There’s a Mushroom for That, exploring the potential wellness applications of adaptogenic mushrooms for pets.

Dr. Silver has been one of the earliest believers and supporters of Bailey’s CBD, lending his expertise, guidance, and scientific rigor to the brand from the beginning. Every bottle of Bailey’s CBD oil includes Dr. Silver’s trusted, weight-based dosage guide, ensuring clarity, consistency, and confidence for pet parents.

Bailey’s products are crafted under the expertise and scrutiny of Dr. Silver, reflecting a shared commitment to thoughtful formulation, transparency, and long-term pet wellness.

Aaron Argueta is deeply passionate about helping pets live healthier, happier lives through natural wellness. At Bailey’s CBD, Aaron leads marketing, partnerships, and brand storytelling, ensuring the company’s family values, transparency, and commitment to pet wellness are reflected across every touchpoint.

Aaron has played a key role in expanding Bailey’s reach through creative collaborations, educational content, and customer-first initiatives, helping connect the brand with a growing community of pet parents and independent retailers nationwide. A lifelong pug enthusiast, Aaron is obsessed with the breed and proudly calls his pug, Bertha, his heart and soul — so much so that he’s even made t-shirts featuring her. That deep love for pugs and pets fuels everything he brings to the brand.

Outside of Bailey’s, Aaron is also a musician, playing bass guitar. He and co-founder Jay first met in 2013 as hired musicians on a regional U.S. tour, and their friendship eventually evolved into formally launching Bailey’s CBD together. When he’s not working or playing music, Aaron thrives in the outdoors — enjoying hiking, snorkeling, spearfishing, camping, and fishing — finding balance and inspiration in nature whenever possible. He also loves catching stand-up comedy shows and live music, often with Bertha by his side.

Jeff Cole is Bailey’s CBD’s West Coast Sales Director, based in Oceanside, California. A devoted dog dad to his pup, Pollo, Jeff brings a genuine passion for pet wellness and relationship-driven partnerships to every account he supports.

In addition to leading wholesale efforts across the West Coast, Jeff also heads Bailey’s events team, where you’ll often find him connecting with retailers and pet parents alike at local pet events and pop-ups throughout Southern California.

When he’s not on the road or working with partners, Jeff enjoys exploring North County San Diego’s craft brewery scene — especially when a great hazy IPA is involved.

Jarid Scott is Bailey’s CBD’s East Coast Sales Director, bringing creativity, energy, and relationship-driven leadership to the brand. A New York native, Jarid earned his business degree from Indiana University in 2016 and has since built a career focused on fostering meaningful partnerships and growing brands with intention.

Alongside his four-legged sidekick, Loki, Jarid plays a key role in expanding Bailey’s presence across the East Coast, helping strengthen relationships with retailers and supporting the continued growth of the Bailey’s community.

Outside of work, Jarid enjoys watching sports, taking Loki to the dog park, and spending time in the kitchen — where he’s become known around the Bailey’s team for making a top-notch ragù.